For Spring 2015, Brooks Brothers released 250 black seersucker tuxedos to be sold through a white glove service. Advertising was pushed solely through social media, word of mouth and a corresponding landing page. I created packaging, hangtag, and a notecard that offered a personal touch to each garment being sent out. Each hangtag is hand-numbered to match the number stitched into the corresponding tux label. I also helped art direct images and strategize for the social media push.
Company: Brooks Brothers